This study deals with da'wa through adopting invitation and intimidation in Holy Quran. It starts with introducing and reviewing invitation and intimidation both linguistically and
terminologically. The study then goes on dealing with some of the important means of invitation and intimidation like
invitation for righteousness, forgiveness, relatives loyalty,
tolerance, patience, repentance and paradise and intimidation from envy, avarice, injustice, arrogance, lying, backbiting, usury and hell.